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Diageo NA Headquarters

Platinum Award
CPG Architects proudly presents the North America headquarters of Diageo, world leader in premium adult beverages. This new facility in Norwalk, CT exceeds everyone's expectations and one of the most exciting in the country. We had the opportunity to create a remarkable design for a unique company. Diageo's vision of a fluid, exciting, non-corporate headquarters, which would exude the feeling of hospitality pulled us into a world of curved lines, specialty lighting, playfully arranged ceilings, and warm colors and textures more reminiscent of a hotel or fine restaurant than a corporate office building.Diageo's headquarters showcase Diageo's brands in each and every space no matter how small. On a typical floor one can turn a corner and encounter a sculpture reflecting a Diageo brand or photos of people ‚¬Ëœcelebrating life' (one of their mottoes). The reception area, with its whimsical bar displaying Diageo's products, feels more like a hip hotel than an office building. Elevators, restrooms and elevator lobbies incorporate the varied flavors of Diageo's brands. The balance of each floor comprises various size conference rooms, small 2-3 person quiet rooms for private meetings and open informal conference/meeting areas doubling as the central pantry areas. Finally, you emerge from curving common area hallways to an open plan environment based on the principal of one workstation fits all, eliminating the constant re-construction typical of most corporate headquarter build-outs.At the penthouse you reach the piéce de résistance, a flexible dining center worthy of a grand hotel. Diageo Academy shares the floor with an array of exceptional meeting rooms featuring the foremost Diageo brands.Diageo's vibrant facility demonstrates architecture's role in pushing the boundaries of the evolving workplace environment, improving the quality of people's lives in the process.

It is the policy of CPG Architects to provide design services that, from both an architectural/ design and a service point of view, meet the highest standards of integrity, distinction and professionalism.We find that the overall goals (image, budget, schedule) of each client are unique and only through attentive listening do we bring them into focus to translate to architectural and design concepts. We believe we must develop a client's architecture and interior design concepts by interpreting their program requirements in balance with company image, the architecture of the building, budget and schedule targets, and overall project objectives. We do not have pre-conceived ideas of a particular design, we will find what is right for you.We believe that quality is key and we concern ourselves with many elements that together become the quality of the project: the quality of the materials we recommend, the quality of light, the use of color in a creative yet business-like way, and certainly the quality inherent in honest, straightforward design that is in harmony with the business functions it serves. We believe that a well-designed space is one that communicates values and sets atmosphere. We believe that people's work environments affect their comfort levels, their attendance, and their productivity. These important concerns inform our design process.We are aware at all times that our work remains well after move-in day. For each client, for each project, we strive to produce a new space that retains a fresh, timeless look over extended periods. Our focus on a long-range time frame is present throughout our design process.

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