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Everlane

Nominee
Everlane, known for exceptional quality, ethical factories, and radical transparency, has begun to selectively open more brick-and-mortar locations. When invited to work with their team on several new retail stores, our response was, “when do we begin?”

Georgetown had a gorgeous existing 3-story facade with windows on each level. We removed the plywood deck to open up the joists and let light from the second and third-floor windows spill into the space. In both stores, FSC (Forest Stewardship Council) certified wood was used for the millwork. Fitting room privacy is achieved with eco-friendly wool curtains. The bright, clean, and natural brand palette is seamlessly integrated into the established surroundings.

The Design Process

Initially brought on as Architect of Record, Bergmeyer also collaborated with Everlane on design decisions, executing their brand identity and aesthetic at new locations in Seattle and Georgetown. While there is recognizable brand consistency at every store, aspects of each location are also woven into the experiences. Both stores, for instance, were uniquely fit-out within their existing buildings.

As a Boston-based Design Collaborative, Bergmeyer's team experiences with the permitting process in historic cities such as Georgetown allowed us to smoothly navigate through the challenges.

With a scope that includes new facades and interior fit-outs, Everlane and our team have also experimented with new lighting and finishes in an effort to maintain the integrity of each building’s structure. Natural light is a key concern for Everlane and in both locations, we had opportunities to bring the sunlight into the stores. 

Georgetown had a gorgeous existing 3-story facade with windows on each level. We removed the plywood deck to open up the joists and let light from the second and third-floor windows spill into the space. In both stores, FSC (Forest Stewardship Council) certified wood was used for the millwork. Fitting room privacy is achieved with eco-friendly wool curtains. The bright, clean, and natural brand palette is seamlessly integrated into the established surroundings.

Sustainability

  • Preservation of the building and its history was important while working on this project. The existing facade at Georgetown had seen many iterations but the Bergmeyer team felt it was best for Everlane to bring it back to its most original form. We stripped away the metal paneling and revealed the existing brick signage band.
  • Over the duration of this project, we were able to salvage and re-use many existing bricks for new fixtures at the Georgetown store.
  • Brick was reclaimed, cleaned, and painted to bring new life to the store’s interior whilst nodding to the building’s history in Georgetown.
  • All the wood used in fixtures was certified by the Forest Stewardship Council (FSC), ensuring that the materials originated from responsibly managed forests that provide environmental, social, and economic benefits.
  • The fitting room curtains are made of wool, a compostable and natural fiber that lasts longer and is devoid of microplastics.
  • To provide customers with a restorative shopping experience, plants fill the space and are included in custom fixtures on the wall bays.
  • Natural light is a key concern for Everlane and in both locations, we had opportunities to bring the sunlight into the stores. Georgetown had a gorgeous existing 3-story facade with windows on each level. We removed the plywood deck to open up the joists and let light from the second and third-floor windows spill into the space.

Creative. Connected. Curious. We are a design collaborative; inspired through partnership, thoughtfully creative, inherently curious and driven to fulfill our clients’ needs.

Our approach to design is empowering and ego-free, forming proactive partnerships with our clients and project teams to create a shared sense of ownership throughout the entire creative process.

We design for our clients’ clients, the people whose lives and experiences are enhanced by our work. We challenge ourselves to focus first on understanding the end user - the customers, students, employees, visitors, residents - while delivering on our clients’ vision and return on investment.

Services include Architecture, Interior Design, Branding, Graphic Design, Strategy. Visual Merchandising, Program Management, Sustainability Consulting, Placemaking, and Event Design + Activation.

Markets include Retail, Restaurant, Workplace, Commercial, Multi-Family Residential, Academic, Cultural, Hospitality, Healthcare, and Pop-Up + Temporary Experiences.

For more information on Bergmeyer please visit www.bergmeyer.com or call 617-542-1025 (BOS) 213-337-1090 (LA)

51 Sleeper St 6th Floor
Boston MA 02210
United States
(617) 542-1025
https://www.bergmeyer.com/
Bergmeyer
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