The Matheson project is a 4 bed, 4.5 bath residence equipt with all the eclectic patterns, textures and colors one could ever dream of. The wickedly creative homeowners approached mr. alex TATE Design knowing that they simply didn’t do minimal. Coming from the midwest originally, the couple now splits their time between NY, Chicago and this modern/contemporary Miami build. With everyone being on the same page, they requested a space that was design forward, funky, fun and loaded with personality, all while preserving the volume of natural light that was showcased by the floor-to-ceiling bank of windows lining the East-facing side of the home, letting in views of the beautiful surrounding greenery.
The Design Process
While the space was naturally very open, Alex and the homeowners were keen on ensuring the design didn’t feel like the typical, modern, Miami white box; Pops of bright greens, oranges and blues were incorporated throughout, paired with artwork, fabrics and accessories that brought in a rather modern-Victorian twist: A signature of mr. alex TATE Design.
the studio team collective is lead by design principal alex alonso. a maximalist at heart, after years in media and entertainment on both coasts and travels abroad he launched a studio that embraces a global perspective and celebrates the power of storytelling through spaces. reflecting a distinct design approach that is all about the mix, the result is a bold sensibility he calls “modern victorian.”
?cuban-born alex grew up under insanely humid miami days. after attending northwestern university and working in advertising in chicago, alex moved to los angeles where we worked in entertainment for many years. all along he perfected his craft in his true passion, design. his travels have taken him across five continents and function as a constant source of inspiration for his designs.
a voracious collector, alex is drawn to anything with a story.
alex was recently on bravo tv's hit design competition series, "best room wins" where his "transitional" room design earned him a coveted spread in elledecor.com. his room was judged by design maven and host, genevieve gorder, elle decor editor-in-chief, whitney robinson and design icon, jonathan adler.
