Amba® Products’ New Collection, Modello i, Brings a New Freedom to Bath Design

(ATLANTA) – June 25, 2024 – Amba Products, introduces an all-new collection to its product lineup with the launch of the Modello i, a super sleek, sophisticated single-bar towel warmer created for versatile applications.  

The Modello i is a unique addition to Amba’s growing product line because the minimalist single-bar design has vertical or horizontal installation capabilities. It is offered in round or square bar profiles, stocked in four finishes - Matte Black, Satin Brass, Brushed and Polished Stainless Steel - and four different lengths. The dry electrical system enhances its performance, providing complete heating throughout the towel bar. Concealed electrical connections integrated directly into the wall mounting result in a streamlined appearance.  

Amba, the nation’s top heated towel rack and accessories supplier, continues to innovate after 20 years of design in the towel warmer category.

“We are thrilled to introduce the Modello i to our ever-expanding catalog of towel warmers,” said Harris Wattles, General Manager of Amba Products. “The minimalist profile, coupled with innovative technology, is unlike anything we have ever offered. It allows designers to flex their creativity by implementing single bar towel warmers in multiple locations and different arrangements around the bathroom,” Wattles continued. 

Kitchen design has long relied on the work triangle to guide the placement of the components in a kitchen. Bath design has always had similar restrictions. The flexibility of Modello i frees designers to arrange single or multiple bars into various configurations, creating zones that focus on the vanity, shower and bath areas. Equipping these areas with functional design elements such as the Modello i allows people to move throughout the space more fluidly and conveniently with a warm towel or bathrobe always within reach. 

Peter Manidis, marketing manager of Amba Products, stated, “As bathroom design remains at the top-of-mind for homeowners, the introduction of Modello i is pertinent because it offers more design options for end users that contribute to a luxurious bathroom that provides a spa-like experience.” 

The Modello i will be available through Amba’s independent dealer channel throughout North America and their preferred web retailers. To learn more, visit www.ambaproducts.com.  

About Amba® Products 

Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack a must-have item for every bathroom in North America. While Europeans have been drying and warming their towels on heated towel racks for decades, most Americans have no experience with them. For many Americans, heated towel racks are view as overpriced, not widely available, and seen only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for most American families.   

Amba Products changed this view and is proud to be one of the first companies in the U.S. to introduce consumers to affordable, stylish heated towel racks made of high-quality stainless steel. Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts the largest variety of products and serves more than 1,200 retailers throughout the United States, Canada, Mexico, and the Caribbean. Visit www.ambaproducts.com to learn more.