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Needler's Fresh Market

Needler's Fresh Market's mission is to delight their customers, nourish their communities, and inspire pride in their teams. The next step in the growth and evolution of this grocery retail brand was to align their brick-and-mortar experiences with their premium services and authentically communicate their values and vision.

Customers are welcomed to the store with a friendly burst of flowers and signage that introduces an energizingly fresh experience. The purposeful new layout and floorplan create an easy flow, and the colorful environmentally branded graphics help guide the customer's journey through the store.

Specialty shops offer their own unique visual pop and presentation, such as the flower and cheese displays. Our team collaborated with Needlers to evolve and expand their existing design palette and language to create eye-catching new graphics that distinguish the Needler's brand. Custom millwork, signs that light up and add color, and "found" objects and antiques add to the unique new experience.

"Hello, we're delighted to see you" is the heartfelt greeting you'll experience at the entrance. We hope that Needler's Fresh Market's customers will feel the same way.

The Design Process

The Needler's team created their new logo and brand direction and brought on our design team to support and contribute to bringing their vision to life.

Our scope of work included consultation on the design plan, environmental graphics, Lemon's Bakery Café's design, including curated furniture, fixtures, and equipment for the café, as well as custom experiences. We collaborated with the Needler's team on the store's messaging and messaging language.

Our team also guided the process of creating a prototype store design that would be flexible, adaptable, yet uniquely designed for each new location. The colorful, tangible, and refreshing new Needler's experience lies in the quality of the products and the store's delectably visual journey through the intimate displays and new café.

Creative. Connected. Curious. We are a design collaborative; inspired through partnership, thoughtfully creative, inherently curious and driven to fulfill our clients’ needs.

Our approach to design is empowering and ego-free, forming proactive partnerships with our clients and project teams to create a shared sense of ownership throughout the entire creative process.

We design for our clients’ clients, the people whose lives and experiences are enhanced by our work. We challenge ourselves to focus first on understanding the end user - the customers, students, employees, visitors, residents - while delivering on our clients’ vision and return on investment.

Services include Architecture, Interior Design, Branding, Graphic Design, Strategy. Visual Merchandising, Program Management, Sustainability Consulting, Placemaking, and Event Design + Activation.

Markets include Retail, Restaurant, Workplace, Commercial, Multi-Family Residential, Academic, Cultural, Hospitality, Healthcare, and Pop-Up + Temporary Experiences.

For more information on Bergmeyer please visit or call 617-542-1025 (BOS) 213-337-1090 (LA)

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Boston MA 02210
United States
(617) 542-1025
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