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Benihana Enlists Innovation & Design in Architecture for Santa Monica Redesign Benihana Inc. (NASDAQ: BNHNA; BNHN), the nation's leading operator of Japanese theme and sushi restaurants, is debuting its newly redesigned sushi bar and cocktail lounge on the mezzanine level of the Santa Monica restaurant on 1447 4th Street. To conceptualize and execute the redesign, Benihana partnered with Innovation & Design in Architecture (IDA), a full service architectural design firm comprised of award-winning architects and designers. The Santa Monica location, which occupies the ground floor in a historic art-deco building downtown, remained open for business during the three-month redesign period, but closed the mezzanine until its public reveal.The mezzanine level now boasts a contemporary sushi and cocktail lounge, with seating for 50 in a semi-circular loft overlooking Benihana's famous teppanyaki tables on the ground floor dining room. The 844 square-feet space is divided into a full sushi and lounge area, great for after-work drinks and meeting with friends. The lounge menu includes an array of wines from around the world, premium sake, Japanese and domestic beer and Benihana specialty cocktails such as the Mango Saketini, Benihana Mojito and Blue Ocean Punch Bowl. Happy Hour is available each Monday through Thursday from 5-8 pm, with drink specials plus hand rolls, specialty rolls, nigiri rolls and Benihana bites starting at $2."The Benihana Santa Monica lounge and sushi bar was designed with the idea of creating an intimate space that would attract, entice and energize guests," said Joshua Cool , president of IDA. "The dramatic red sculpted ceiling above the grand staircase emulates the Benihana safflower petal in motion. A U-shaped bar indicates an endless journey, while a cherry blossom graphic wraps the back wall to create an overwhelming tranquil feeling."

Mission StatementInnovation is what ultimately ignites betterment in our organizations, companies, and brands today. Furthermore; it is the catalyst for advancement in our lives, culture, and society. This idea is the core belief in which INNOVATION and DESIGN in ARCHITECTURE was founded. Through Revolutionary Design, Customized Service, Leading Technology and the IDA Experience; we continually strive to better serve the needs of our clients and exceed their goals. Only through the development of innovative practices can we create comprehensive results that drive both our client’s and our company’s brand evolution.Company OverviewINNOVATION and DESIGN in ARCHITECTURE is a full service architectural design firm that specializes in branding, concept development, BIM documentation, and program management. IDA works with the country’s most recognizable brands including Nike, Benihana, Lids, McCormick and Schmicks, and Ra Sushi. IDA is comprised of award winning architects and designers with over 40 years of combined professional experience. Collectively; the IDA team’s experience includes design and management of projects across North America, South America, the Middle East, and Asia. IDA has both an East and West coast presence with its corporate office located in Long Beach, CA.

115 Pine Ave. Suite 250
Long Beach CA 90802
United States
(562) 206-7720
http://idaexperience.com
Innovation & Design in Architecture
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