Metroforms With Attraxion Magnetic Attachment Technology

Platinum Award
Metroflor Corporation introduces its latest Metroflor LVT collection: Metroforms with Attraxion Magnetic Attachment Technology. Licensed from Magnetic Building Solutions (MBS), the new Attraxion-branded LVT enables the rapid installation of flooring by creating a magnetic attachment utilizing MBS’ MagneBuild™ magnetic underlayment and eliminating the need for locking systems or adhesives. Metroforms couples the benefits of Metroflor LVT and the Attraxion system -- installation speed, indoor air quality, performance and safety -- with the ability to add a wide range of pre-cut shapes to achieve custom looks.

Thanks to Attraxion, innovative layouts such as starbursts, chevrons and basketweaves are easier and faster to install than ever before by using Metroforms’ pre-cut shapes. Many of the Metroforms shapes are integrated fractals, which can be used to create a seemingly limitless array of patterns. Attraxion floors have an integrated ferrite receptor film laminated to the bottom of the flooring. By merely rolling out the MagneBuild magnetic underlayment over almost any smooth, flat, clean and dry subfloor, the Metroforms shapes can be assembled and installed more easily and faster than any other method. The innovative patterns offer endless design flexibility.

Metroflor’s Déjà New LVT provides the palette and the foundation for Metroforms with Attraxion. With a 20 mil wear layer and 2.5 mm gauge, Déjà New’s patterns and colorways lend Metroforms 38 visual options in a range of colors and textures ranging from wood to concrete and textiles. Metroforms can introduce interest and drama into a wide range of specified and Main Street commercial applications including Hospitality, Retail, Healthcare, Education, Corporate and Multifamily.

Removable, Replaceable, Reusable, Repairable

The Attraxion magnetic installation technology eliminates adhesive-related VOCs and the need for cutting patterned floors on-site with power tools and resulting dust, as well as reducing labor costs because it’s two-times faster than installing gluedown LVT. The MagneBuild underlayment adds additional value by providing built-in solutions to key flooring concerns and can be dual-purposed as a moisture barrier (by taping underlayment seams) and as a crack suppression membrane. Metroforms are easily removed and repaired if needed. Subsequent installations only require Attraxion flooring as the MagneBuild magnetic underlayment can be reused for multiple installations without degrading its magnetic properties. The Attraxion system helps to address the installer shortage by reducing the labor skillset and need for expensive tools. Attraxion’s speed of installation also enables Metroforms installers to install more floors in a day compared to traditional gluedown methods, while also allowing for more custom designs than other floating floors.

Metroforms provides many nontraditional design motifs from which to choose.

Cubism-inspired Hexed design is comprised of individual Chevron pieces that together can span parallelograms, cubes or the look of Celtic knots. Micro-bevel edge.

No diamond in the rough: Metroforms’ elongated six-sided Diamond pattern can create everything from border accents to the look of a floral sunburst. Micro-bevel edge.

Metroforms Chevron presents a bold and beautiful alternative to the traditional Chevron style with angled, V-shaped zigzag stripes that can feature alternating colors and plank styles. Micro-bevel edge.

Patches alternates longer pieces with square inserts to produce a totally modern take on the classic Basketweave style.

A range of fractal shapes: Hexagon, Isosceles triangles and trapezoids, and diamonds can be used alone or in combination to create a unique pattern.

Chevron Weave
This design combines a Chevron shape and hexagon to create a basketweave pattern.

Mansion Weave
An alternative to the Chevron Weave, Mansion Weave incorporates an elongated hexagon as the central focus for this winding Metroforms pattern.

Metroforms Interactive Design Tool: Sketchbox

Beyond the innovative installation system, Metroforms presents architects, designers and end users with a new design tool to create custom looks with ease. Sketchbox™ allows architects, designers and end users to use an interactive online tool to select from an extensive palette of shapes, patterns, colors and combinations, making it simple to design a unique LVT floor. Sketchbox is responsive to the device used to access the online design tool, whether it be desktop, tablet or smartphone. The platform calculates the amount of Metroforms shapes needed for a particular space and will provide a virtual room photo, technical data, installation instructions and ordering instructions.

For more information, visit


With full transparency, Metroforms has been issued a Declare label, analogous to nutrition labels for building products.


Best of NeoCon Product Innovation Award 2019

Metroflor Corp.

Metroflor Corporation’s pioneering past dates back to 1912 when its founders opened a building materials distribution company in upstate New York.  As the company evolved, its focus sharpened around flooring and they became the first to introduce pure, homogeneous vinyl floor tile.  Since then, the company has devoted itself to leading the LVT category with new products, designs and manufacturing methods.  Collectively, Metroflor’s brands represent the largest assortment of quality LVT in the industry today. As the LVT specialists, Metroflor is in constant pursuit of the next innovation.  Our appreciation for style, design and color knows no limits as we search the globe for floors that make a design statement while delivering outstanding performance qualities. LVT is the fastest growing flooring category – and for good reason.  The design options are incredible:  woodgrains with rich color, grain and texture and tiles with the look and feel of natural stone.  Combine that with LVT’s other advantages which include durability, easy maintenance and a warmer, softer feel underfoot and you’ve got a winning combination. The Metroflor family of brands is represented by a world-class network of independent distributors and an expanding network of independent retailers and contractors.  Our products are ideal for any residential setting and are also suitable for commercial applications, including Retail, Healthcare, Assisted Living, Hospitality, Multi-Family, Corporate and Education.  For more information, visit


15 Oakwood Ave
Norwalk CT 6850
United States
(888) 235-6672
Metroflor Corp., & is part of Archinterious/ADEX Awards™. All content, graphics are copyright © with publisher. Any commercial use or distribution without the express written consent of publisher is strictly prohibited.
Copyright © 2020 Design Journal / Archinterious /ADEX Awards™,
23371 Mulholland Dr. #253, Woodland Hills, CA, 91364, United States.
All Rights Reserved.