Engage Inception Rigid Core Flooring by Metroflor

Nominee
2019-20
Metroflor Corporation introduces Engage Inception: a rigid core (SPC) flooring line that serves as an entry-level multilayer flooring product ideal for Multifamily, Residential and Commercial environments. Originally designed for the builder market, which often specifies based upon construction and price, it provides a lower-cost alternative to WPC rigid core flooring. Engage Inception offers the same look as natural woodgrain and stone/tile but with faster, less expensive installation methods, no cracking, and warmth and comfort under foot - in addition to being 100% waterproof.

Engage Inception is offered in plank and tile formats with a 4.2mm core, coupled with the 1.0mm HDPE underlayment and with wear layers of 6 mil, 8 mil, 12 mil and 20 mil. The robust 5.0mm overall gauge is thicker than many SPCs on the market.

In addition to standard 7” x 48” planks, Engage Inception offers new trend-forward formats: multi-width planks; 9” x 60” longer/wider planks’ and 12” x 24” tiles. The robust 5.0mm overall gauge is thicker than many SPCs on the market. The performance of Engage Inception floors is further enhanced by Metroflor’s proprietary FX2 Surface Protectant and a pre-attached high-performance High Density Polyethylene (HDPE) underlayment, which provides sound absorption, reduces transmitted sound and foot fatigue, and helps conceal minor subfloor imperfections. The DropLock 100™ locking system provides fast, easy, glueless drop-and-lock installation and a tight fit.
The waterproof floor is suitable for traditionally wet areas such as bathrooms, laundry rooms, kitchens and basements. Stiffer and denser but heavier than WPC, Engage Inception SPC enables greater resistance to temperature changes and indentations.

According to Metroflor’s Director of Design Robert Langstaff, “In the competitive resilient flooring market, design and color are the two key things that separate Engage Inception. We are offering more current designs and colors, moving to less rustic visuals with fewer knots, cleaner graining and a lighter overall color range.”

For more information, visit https://metroflorusa.com/Inception.aspx

Sustainability

Engage Inception is the first SPC rigid core product in the world for which Declare Labels have been published, along with Health Product Declarations (HPDs) – a reassurance that Metroflor’s products have reached the highest level of transparency in product ingredients.

Metroflor Corp.

Metroflor Corporation’s pioneering past dates back to 1912 when its founders opened a building materials distribution company in upstate New York.  As the company evolved, its focus sharpened around flooring and they became the first to introduce pure, homogeneous vinyl floor tile.  Since then, the company has devoted itself to leading the LVT category with new products, designs and manufacturing methods.  Collectively, Metroflor’s brands represent the largest assortment of quality LVT in the industry today. 
 
As the LVT specialists, Metroflor is in constant pursuit of the next innovation.  Our appreciation for style, design and color knows no limits as we search the globe for floors that make a design statement while delivering outstanding performance qualities.  LVT is the fastest growing flooring category – and for good reason.  The design options are incredible:  woodgrains with rich color, grain and texture and tiles with the look and feel of natural stone.  Combine that with LVT’s other advantages which include durability, easy maintenance and a warmer, softer feel underfoot and you’ve got a winning combination.
 
The Metroflor family of brands is represented by a world-class network of independent distributors and an expanding network of independent retailers and contractors.  Our products are ideal for any residential setting and are also suitable for commercial applications, including Retail, Healthcare, Assisted Living, Hospitality, Multi-Family, Corporate and Education. 
 
For more information, visit www.metroflorusa.com

Address:

15 Oakwood Ave
Norwalk CT 6850
United States
(888) 235-6672
http://www.metroflorusa.com
Metroflor Corp.
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