Platinum Award
Material Paradox
By using light to enhance the pattern and add textural and visual depth, Material Paradox products are combined with color filters that are overlaid to create scale and contrast to achieve balance within a space. The products are designed with texture and tip shearing to produce a modular collection that has a rich, tactile feel. Available in 18” x 36” and 9” x 36” planks and 10 colors, Material Paradox is inspired by the interaction between light and material and this influences how we view texture. The distinctiveness and depth of the product bring in light, materiality and sensory finishes that highlight a sense of fluidity and movement.

Products can be combined for coordinating patterns that work together to create transitions and contrasts, explore combinations to punctuate spaces and create moods. The patterns are a soft, muted ombre with hints of shadows that create a perceived texture that complements function and style. Material Paradox demonstrates the interplay between light and dark and how they change the dynamic of a space.


Cradle-to-Cradle Certified with guaranteed reclamation and recycling, materials have been assessed for human and environmental health, ensuring they are safe for use across multiple lifecycles.


Designed for performance and longevity. Priced competitively.


A delicate, powerful balance of elements, Material Paradox highlights how whole worlds are brought to life in black and white and in light and shadow. The collection plays with the concept of conversing inverses and discovering harmony in tension. Products are backed with a lifetime warranties against stain, colorfastness to light, static and abrasive wear for maximum performance and appearance retention. Featuring an extreme TARR rating, Material Paradox offers a beautiful design option within high-demand environments.
At Patcraft, we believe flooring matters. It is the foundation of our built environment. That's why we define our performance by more than how our products withstand the physical demands of an environment, but also how they support human performance, including productivity, health and wellness. What we put into our flooring reflects what we believe you should get out of of it. More room for imagination. Tireless support for innovation. A smarter, stronger foundation for every inspiration.
Address: PO Drawer 2128
City: Dalton
State: GA
Zip: 30722
Country: United States
Phone: (706) 218-6619
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Call For Entries - 2018-19 ADEX Awards