alterNATURE – A luxurious new tile and broadloom collection from Shaw Contract Group The Shaw Contract Group design team seeks verdant inspiration. An avante garde runway show, cutting edge textile techniques, the weathered and worn bark of a tree. alterNATURE is a broadloom and tile collection of rich textural variations lifted from the natural world, exaggerated with a synthetic edge. The authenticity of nature in appearance and hand, engineering organic occurrence into the man made. Design is lush.BroadloomNatural Selection, a 42 oz ultra plush broadloom pattern, echoes the appearance of bark in a subtle variation that’s veneered across the width of the carpet. Timber broadloom is inspired by the sawn ends of wood. Blurred lines are created from the exaggerated texture of the fiber, forming a medium scale rugged grid.Core broadloom is a classic cut loop texture of contrasting yarns that create a delicate inlaid pattern.TileEarthtone tile uses dense yarns to create a near solid tip shear with subtle variation across each tile.Ingrain tile features strips of color that create an unpredictable color shift from one tile to another. Entiwne tile shows a course, natural grid created by carved textural weaves resembling the organic qualities of branches as they cross. ColorNatural shades of brown, tan and red reflect the prevalent use of natural materials – subtly worn and sun bleached. Dense forest greens and water touched blues balance this palette of natural tones. Mossy greys and warm whites echoing the patina of natural barks round out the palette.Environmental: Each alterNATURE pattern is a Cradle to Cradle Silver Certified product. alterNATURE uses our premium Eco Solution Q fiber with 45 percent recycled content*. All tiles feature EcoWorx backing, which is completely recyclable, PVC-free, and contain 44 percent recycled content. * Recycled content is based on allocated nylon fiber from Shaw's total nylon fiber production and determined as a percent of total Eco Solution Q output. Actual recycled content in this product will likely vary.About Shaw Contract GroupShaw Contract Group defines design not only by great appearance, but also performance and sustainability. The result is long-lasting carpet with vibrant colors, distinctive patterns, and minimal environmental impact. As a division of Shaw Industries, Shaw Contract Group combines the expertise of the world’s largest carpet manufacturer with the financial stability of a Berkshire Hathaway subsidiary. For more information, visit shawcontractgroup.com.
