Platinum Award
Chella continues to raise the bar in performance textiles with its new Loft design. The puffed panels of Loft provide designers with a quilted look that is uncommonly durable and a luxuriously soft texture that is typically associated with high end indoor upholstery fashioned with natural fibers. The design team – painter, artist and Chella National Sales manager Joannie Fusella along with designer Scott Bodenner – worked to refine the quilting technique for a more universal, transitional quilted pattern appropriate for well-appointed commercial and residential settings.

Loft brings a new luxury and comfort to a traditional matelassé and is expected to serve as inspiration for designers to create comfortable and unique nesting spaces for their clients. Woven in the USA, Loft is made from 100 percent solution-dyed acrylic, is lightfast, resists mildew and stains and is machine washable. No dye lot variation guaranteed.

In 1999, textile industry visionaries Lee Menichella and Scott Bodenner dared to ask the question: Why can’t outdoor fabrics look and feel as beautiful as the world’s finest fabrics? Why are outdoor living spaces limited by such a poor selection of fabric choices? They envisioned a world where high performance fabrics could transform indoor and outdoor living with more luxury, beauty and durability than ever before imagined.Chella Textiles’ technically advanced performance fabrics and trims infuse the designer’s palette with sensual textures, original patterns and vibrant colors that stand up to the rigors of heavy wear, whether in trend-setting hotels, rooftop restaurants, poolside escapes,or celebrity hideaways. An artisanal textile manufacturer, Chella is known for its design ‘firsts’ such as outdoor chenilles, metallics and matelassés— all while keeping its customers first.Chella fabrics have won wide acclaim including: eight ADEX Platinum awards, seven ADEX Gold awards, and the Interior Design Best of Year award.Rely on Chella to take your designs to a new place.

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