Best of 2020 Best of 2020
ADEX Awards Call For Entries 2020-21

A.I. by Philippe Starck and Autodesk

Nominee
Thanks to the collaboration between Kartell, Philippe Starck and Autodesk, a leading American company in the production of 3D engineering and entertainment software, a next-generation chair made of 100% recycled material has been created, designed by combining human and artificial intelligence. Technological research and development, today just like seventy years ago, enable Kartell to continue identifying new design solutions, using materials that can be regenerated and which have no negative impact on the environment. The added value of A.I. lies in the fact that it is the first design chair conceived by Artificial Intelligence in response to input received from the designer (Philippe Starck) and the know-how of the company (Kartell). Specifically, creative thinking, company know-how and artificial intelligence have merged to develop a chair model based on an algorithm that respects the original brief of the designer and the company - a comfortable chair with the structural strength and solidity required while upholding one of Kartell’s main values: to be an injection-moulded industrial product of outstanding aesthetic quality. Artificial inelligence does not replace the designer’s creative touch, which is always an absolute necessity for the project and the company procedure for the production of the moulds, but helps speed up the prototyping and planning processes, shortening the time to market. The designer’s know-how and creativity are indispensable and generative design simply enhances them, offering solutions that allow the designer to do more with less material, avoiding waste and, ultimately, respecting the environment. “Every year, Kartell explores new technologies and new materials, setting increasingly ambitious goals not only at industrial level but also in terms of compliance with sustainability protocols” - says Claudio Luti, Kartell’s Chairman. “We wanted to be the first to exploit this new technology in the furnishing sector, which allows us to combine generative design, industrial technology and respect for the environment, creating next-generation, eco-friendly products without sacrificing aesthetic quality and performance, succeeding in considerably shortening the time to market”.

Sustainability

Kartell takes another step forward in its ongoing commitment towards environmental sustainability, continuing along the path taken with the industrial manifesto Kartell loves the planet. A.I. is the new chair in which the company uses recycled material for the first time, adopting a virtuous process that helps clean up the environment by reusing industrial scrap, turning it back into raw material and thereby activating a system of circular economy.
A.I. is made with a 100% recycled thermoplastic technopolymer obtained from pure scrap material that has been set aside and is not contaminated by other materials. The choice is dictated by the possibility, made available only now by technology, to use scrap material that guarantees the aesthetic quality and structural requirements of the product, reducing the emissions necessary for its production.

Pricing

$305

70 Years of ongoing research and exchange with the great designers, with the aim of pursuing beauty and absolute quality.

70 years of market success, of cooperation and partnerships, of events and projects destined for sale and communication.

Today, Kartell is the perfect synthesis of its past and its ongoing projection into the future, combining the great heritage of corporate culture with the desire to explore new paths and engage in new experiences dominated by an intense passion for creation.

Founded by Giulio Castelli in 1949, in the early years Kartell took its first steps to produce the distinctive design that would come to epitomise the 'Made in Italy’ label. In 1988 the company was acquired by Claudio Luti, the son-in-law of Giulio and Anna Castelli who had a background in fashion. The sensibility that Luti had developed under the Versace fashion house, with a love for perfection and tasteful design, heralded a new start for the brand. Luti sought collaborations with designers and architects like Philippe Starck, Ron Arad, Antonio Citterio, Ferruccio Laviani, Piero Lissoni, Patricia Urquiola, Mario Bellini, Alberto Meda and Vico Magistretti, who were responsible for those products that soon came to symbolise the brand. The fresh approach to materials dictated the new direction and brought real turning points for Kartell: studying, manipulating and enriching materials resulted in an end product which offered unprecedented characteristics. The turning point came when, after years of research and thanks to a revolutionary innovation, in 1999 Kartell became the first company in the world to use polycarbonate to produce furnishing items. The result was La Marie, a completely transparent chair with modern, minimalist design which paved the way for Louis Ghost, still one of Kartell’s best sellers today. From this moment on, the company developed and explored the theme of transparency that has made it unique and original, continuing its research into the study of surfaces and shapes, starting with the use of new technologies and high-performance materials that have made it possible to create products like nothing ever created before. Alongside the habitat division, Kartell relaunched its lighting division, writing a new chapter in the history of lighting design. Kartell today is a company that looks to the future, with Claudio Luti sharing the helm with his children Lorenza and Federico, who joined the firm from different professional backgrounds following their university studies. Today Lorenza is Marketing and Retail Director and Federico Commercial Director. The company has expanded its horizons with new divisions and new product families, introducing new lines ranging from the soft line to another specifically designed for outdoors, as it continues to move with the times and evolve, also employing non-plastic materials and experimenting with new technologies.

39 Greene St
New York NY 10013
United States

http://www.kartell.com/wx
Kartell U.S.
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