Crossville's NOW is the Superior Alternative to Natural Stone
Crossville, TN ‚¬â€œ Finally, a Porcelain Stone ® tile that rivals Mother Nature's best. Crossville's new NOW Series mirrors nature's handiwork as never before possible. The most advanced double-press porcelain tile manufacturing techniques have created a crisply refined stone look perfect for minimalist designs, with through-body colorations and clean textures that are as believable as they are beautiful. Plus, designers and homeowners will appreciate that the NOW Series offers a full complement of rectangular shapes, the ability to set with tight grout joints for a more seamless design ‚¬â€œ and slip resistance. Because Crossville's NOW is Porcelain Stone ®, it's stronger than natural stone, refuses to scratch, stain or fade, never needs sealing or waxing, and cleans with just hot water.
“Homeowners and designers of commercial projects ‚¬â€œ especially those working in the corporate, hospitality, restaurant and retail areas ‚¬â€œ will appreciate NOW's realistic colorations and texture, says Jim Dougherty, vice president of marketing and business development for Crossville, Inc. “NOW has a V4 shade variation, which means that it embodies the variations in color that are inherent in nature ‚¬â€œ and, just like natural stone, no two tiles will be alike.
The five colors of NOW take their cues from the passage of time: Rust recalls aged metal, Lead features a soft gray patina, Moss replicates the beauty of moss-covered stones, Sand suggests the shapes and colors along a shoreline, and Amber blends the warmth and light of the stone that inspired its name.
“For all markets, floors designed with multiple-sized tile is an important trend, and especially popular is the use of rectangles, says Barbara Schirmeister, color and design consultant to Crossville, Inc. The NOW Series is 3/8'' thick and comes in six sizes: 18'' x 18'', 12'' x 24'', 6'' x