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Platinum Award
AB PURE is a new rubber flooring product with revolutionary patent pending “color perfect” formulation; a breakthrough in technology that delivers totally clean and crisp colors along with unrivaled colorfastness. With AB PURE, colors not only start perfect, but they also stay perfect. Due to its unique formulation, AB PURE’s colors show no trace of the yellow cast that typically dims the colors in rubber flooring. So white is as pure as the driven snow and brights more vivid than ever before. Furthermore, AB PURE’s colors are exceptionally resistant to light exposure; in fact AB PURE is the only rubber product to pass the flooring industry’s strict color light stability test (ASTM-F1515) ensuring that the stunning colors originally installed stay that way until it’s time to redesign.Available in 5 textures, our 36-color palette was created by designers for designers to encourage the imaginative harmonization of colorful elements in environments running from the institutional to the trendiest of spaces. It is a unified, versatile, well-coordinated color palette that brings together a wide range of essential colors along with on trend, fashionable hues that designers and architects need to perfectly execute their visions in a host of real-world contexts.


At Estrie Products, sustainability means exercising our ecological responsibility from sourcing to manufacturing and beyond, all the way to the environmental effects of our products long after they are installed. AB PURE demonstrates this commitment to sustainability and the environment in many ways. Manufactured to meet ISO 14001 and ISO 9001 standards, it uses a minimum of 10% post-industrial recycled content which assists architects and designers in obtaining LEED credits, and comes with a 10-year warranty. Obviously, the longer the life of flooring, the less often it has to be replaced and sent to landfills. AB PURE contains no PVC, no chlorine, and emits negligible VOC’s. It has obtained the coveted FloorScore® certification, which indicates the product contributes to superior indoor air quality.

200 Bank Street
Sherbrooke J1H 4K3
(819) 829-3353
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