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ADEX Awards Call For Entries 2024-25
Platinum Award
For the restaurant “redox” in the Dolce Munich Unterschleissheim, JOI-Design was briefed to conceive a fine-dining establishment that would tell a story through its individuality and reflect the flag's updated brand standards. The designers' solution was to construct a tale of Bavarian culture that balances modern and traditional elements while celebrating the region's culinary inheritance. Redox's understated entry suggests a place of respite from the hubbub of the neighbouring conference areas. The name “redox” refers to the chemical process that naturally occurs in antioxidant foods and, as such, directly corresponds to a tenet of Dolce's redefined corporate philosophy of “nourishment”, or nurturing the spirit, mind and body of its guests. JOI-Design interpreted this concept through the gourmet restaurant's contemporary focal point, a backlit “wine wall” which showcases the bountiful – and antioxidant-rich - varietals vinified in the region. Gracing either side of the access gallery between the wine displays, “sculptures” of traditional male and female “trachts”, the embroidered national costume of Germany, are a light-hearted homage to the locale's provenance. Evidence of this intimate, 40-seat dining area's Bavarian inspiration can be found through the roughly textured antler chandeliers that provide a distinct counterpoint to the smoothness of the crisp white tablecloths and rich dark stained oak; together they evoke the spirit of a fine, time-honoured German dining hall. Tailored leather handles on the bespoke chairs upholstered in wool tweed add a both handsome and functional touch, while the horizontal orientation of the unstained oak panelling behind the banquettes relaxes the room's tone so diners can unwind from the frenetic pace outside the restaurant. Dramatic contrasts and adjustable mood levels have been achieved through the strategic placement of “eco-friendly” LEDs and energy-saving lamps. JOI-Design's attractive yet practical scheme reflects the location's unique cultural heritage as well as Dolce's new brand identity.

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JOI-Design is the creative catalyst behind numerous prominent, internationally-renowned hotels, restaurants and spas around the world. The globally-minded, Hamburg-based studio teams with owners, developers and both boutique and well-known brands to design award-winning, one-of-a-kind hospitality interiors that weave each locale’s distinct spirit with the comfort and belonging valued by all cultures. Launched in 1984, in 2018 JOI-Design appointed Sabrina Voecks, Heinrich Böhm and Thomas Scholz as partners to continue the thirty-five-year legacy of founders and co-managing directors, Peter Joehnk and Corinna Kretschmar-Joehnk. JOI-Design India, led by managing director Gaurav Premchandani, opened in Mumbai in 2018. 

Comprising interior, architecture, engineering, graphic and product experts, the studio creates hospitality spaces people love and return to time after time. As highly regarded thought-leaders and consultants, JOI-Design embraces client goals to realise optimal and sustainable solutions. Keen observers of the world, they understand how spaces affect people’s physical, psychological and spiritual wellbeing, and therefore reflect the modern-day zeitgeist through unique designs that elevate the human experience.

Bebelallee 141
Hamburg Hamburg 22297
Germany
+49 40 68942110
http://www.JOI-Design.com
JOI-Design Innenarchitekten A D joehnk+partner mbB
ADEX Awards Call For Entries 2024-25
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