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Gold Award
When coming up with the concept for VLET Restaurant, it was abundantly clear to JOI-Design from the outset the direction the interior design should take. The strongest aspect of the restaurant's identity is its location in the old “Speicherstadt” of Hamburg, the “Warehouse District” that is home to the city's historic port. The neighbourhood's brick construction, steel pedestrian bridges and prolific canals have an industrial charm that is being rediscovered as the area regains popularity.JOI-Design understood the need to preserve this personality when designing the restaurant. Their solution was to translate these architectural influences into a chic, Hanseatic urban loft that feels like settling into a friend's comfortable downtown living room. Located in a building nearly a century old, JOI-Design saw the beauty in the original construction techniques and chose to expose these components rather than hide them. The graceful arches of the barrel-vaulted ceiling, steel beam supports and textured brick and plaster walls are enhanced by newer design elements such as the rustic timber plank floors, rich leather chairs and driftwood “sculptures” lit from below to define their shadows against the irregular wall surface. The heavy, rough-hewn natural finishes of these structural design features are offset by the smooth, shiny modern materials of the stainless steel dining table bases and barstool frames, clear crystal wine glasses and sparkling translucent pendant lights. The visually exciting contrast is further emphasised by the bold flash of fresh lime green behind the bar and on its counter surface. The emotional response of the guests to these “clashing” styles is one of excitement that creates a buzz in the restaurant's atmosphere. In Old High German the word “Vlet” meant a fleet, or a channel in coastal cities. One manner this of introducing the context of the restaurant's name into the interior design is through the

JOI-Design is the creative catalyst behind numerous prominent, internationally-renowned hotels, restaurants and spas around the world. The globally-minded, Hamburg-based studio teams with owners, developers and both boutique and well-known brands to design award-winning, one-of-a-kind hospitality interiors that weave each locale’s distinct spirit with the comfort and belonging valued by all cultures. Launched in 1984, in 2018 JOI-Design appointed Sabrina Voecks, Heinrich Böhm and Thomas Scholz as partners to continue the thirty-five-year legacy of founders and co-managing directors, Peter Joehnk and Corinna Kretschmar-Joehnk. JOI-Design India, led by managing director Gaurav Premchandani, opened in Mumbai in 2018. 

Comprising interior, architecture, engineering, graphic and product experts, the studio creates hospitality spaces people love and return to time after time. As highly regarded thought-leaders and consultants, JOI-Design embraces client goals to realise optimal and sustainable solutions. Keen observers of the world, they understand how spaces affect people’s physical, psychological and spiritual wellbeing, and therefore reflect the modern-day zeitgeist through unique designs that elevate the human experience.

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