Bruce, with a proud legacy of Authentic American craftsmanship since 1884, is one of the most recognizable and most respected names in hardwood, with the power to drive sales at the specialty retailer as well as home centers. Bruce also is the preferred brand for the trade professional, providing best-in-class hardwood flooring material, construction, technologies and support. Blacksmith’s Forge offers five dramatic colors in American Yellow Birch. Its unique staining creates a reclaimed, worn look that is totally unique in the market. This innovative, yet ultimately classic floor dares to be different, with a novel, linear texturing process that brings real depth to the wood. The collection features an oiled, matte surface with the durable aluminum oxide finish for the ultimate in scratch resistance.