Gold Award
alterNATURE Collection - Natural Selection BL
alterNATURE – A luxurious new tile and broadloom collection from Shaw Contract Group

The Shaw Contract Group design team seeks verdant inspiration. An avante garde runway show, cutting edge textile techniques, the weathered and worn bark of a tree. alterNATURE is a broadloom and tile collection of rich textural variations lifted from the natural world, exaggerated with a synthetic edge. The authenticity of nature in appearance and hand, engineering organic occurrence into the man made. Design is lush.

Natural Selection, a 42 oz ultra plush broadloom pattern, echoes the appearance of bark in a subtle variation that’s veneered across the width of the carpet.

Timber broadloom is inspired by the sawn ends of wood. Blurred lines are created from the exaggerated texture of the fiber, forming a medium scale rugged grid.

Core broadloom is a classic cut loop texture of contrasting yarns that create a delicate inlaid pattern.

Earthtone tile uses dense yarns to create a near solid tip shear with subtle variation across each tile.

Ingrain tile features strips of color that create an unpredictable color shift from one tile to another.

Entiwne tile shows a course, natural grid created by carved textural weaves resembling the organic qualities of branches as they cross.

Natural shades of brown, tan and red reflect the prevalent use of natural materials – subtly worn and sun bleached. Dense forest greens and water touched blues balance this palette of natural tones. Mossy greys and warm whites echoing the patina of natural barks round out the palette.

Each alterNATURE pattern is a Cradle to Cradle Silver Certified product. alterNATURE uses our premium Eco Solution Q fiber with 45 percent recycled content*. All tiles feature EcoWorx backing, which is completely recyclable, PVC-free, and contain 44 percent recycled content.

* Recycled content is based on allocated nylon fiber from Shaw's total nylon fiber production and determined as a percent of total Eco Solution Q output. Actual recycled content in this product will likely vary.

About Shaw Contract Group
Shaw Contract Group defines design not only by great appearance, but also performance and sustainability. The result is long-lasting carpet with vibrant colors, distinctive patterns, and minimal environmental impact. As a division of Shaw Industries, Shaw Contract Group combines the expertise of the world’s largest carpet manufacturer with the financial stability of a Berkshire Hathaway subsidiary. For more information, visit

Shaw Contract Group
Design Is…Shaw Contract GroupDesign is inherent to the Shaw Contract Group brand. It affects everything from logistics and production, to aesthetics and performance. In fact, Shaw Contract Group believes that design is necessity, and nothing happens without it. Design is…UnderstandingListening and understanding customers is critical to develop products that best meet market needs. Shaw Contract Group conducts extensive research on the corporate, healthcare, education, government and retail markets and educates its salespeople on these specific end-use segments. It has almost 5,000 pattern and color combinations, and knows which ones work best in various applications, which ensures you get a carpet that is right for you.Design is…InnovationConstant innovation is necessary to keep up with the changing requirements for flooring in commercial applications. Shaw Contract Group employs an army of engineers to develop new technology that address current needs, as well as anticipated ones. Antimicrobial properties, stain protection, moisture barriers, and sustainable fiber and backing are just some of the innovations from Shaw Contract Group that make carpet perform better in its environment.Design is… InvestmentUnderstanding and innovative solutions can not come to fruition without investing in the right people, equipment and technology. As a division of Shaw Industries, a Berkshire Hathaway subsidiary, Shaw Contract Group has the capital and financial stability to make smart investments that improve our processes and products. Design is…DeliveryShaw Contract Group delivers new solutions to the commercial interiors industry based on understanding, innovation and investment. It's not about designing a great idea— its about making that idea happen. Design is…Shaw Contract Group
Address: 380 S Industrial Bl
City: Calhoun
State: GA
Zip: 30701
Country: United States
Phone: (706) 275-3665
Fax: (706) 625-7927
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Shaw Contract Group
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