Platinum Award
2016
LIGHTIFY Smart Connected Portfolio
LIGHTIFY from OSRAM SYLVANIA is a comprehensive portfolio of lighting products and accessories offering intelligent automation for consumers and businesses alike via the LIGHTIFY app. Beginning with the LIGHTIFY Gateway, the portfolio enables users to have even more convenient control of their lighting and electronics, optimize their environments, improve efficiency, and help save time and energy. For example, with LIGHTIFY, consumers can modify their lighting to be a cool white when they wake up to help encourage alertness, and a warm white in the evening for a relaxing ambiance. LIGHTIFY can also help them feel safer by setting schedules for lights to be on inside when they aren’t at home or outdoors at night. Unlike other offerings, LIGHTIFY light sources use the ZigBee Home Automation standard, which means that out of the box they will work with your favorite brand of home automation ecosystems. The Gateway can also operate other smart lighting devices from a variety of manufacturers that are ZigBee Home Automation certified.

Industry firsts include the LIGHTIFY Switch and Outdoor Flex RGBW, and the company is also unveiling the cost effective LIGHTIFY Plug, which makes nearly any electronic device smart and connected. Robust LIGHTIFY RGBW and Tunable White light bulbs, in addition to entry level On/Off/Dim versions, are also now available for purchase in a variety of form factors.

LIGHTIFY RGBW products now available include a variety of form factors such as A19 for traditional lamps as well as BR30 and RT5/6 for recessed lighting. The RGBW lights are also the only ones on the market that can go down to a warm candlelight glow of 1900K at any brightness. Also, unlike other products on the market, they offer a true green lighting experience which creates a higher quality colored and white light.

Pricing

The LIGHTIFY Outdoor Flex RGBW will be available for purchase at Amazon.com in Spring with an MSRP of $89.99.

LIGHTIFY RGBW A19 bulbs, BR30 bulbs and RT5/6 Recessed Downlight Kits have MSRPs of $39.99, $44.99 and $49.99 respectively and can be purchased now at Amazon.com.

The On/Off/Dim A19 Starter Kit with Gateway is also exclusively at Lowe’s with a MSRP of $45.

The Plug is one of the most cost effective products of its kind with a MSRP in the United States of $29 and will be available for purchase in late Spring at Amazon.com.

The two button Switch has an MSRP of $29.99 and is available now on Amazon.com.

Notes

The first to market LIGHTIFY Outdoor Flex RGBW offers flexible, colorful and convenient control of your outdoor lighting year round. The 16-foot long flexible strip can wrap around lamp posts, deck railings, under stairs and offers color changing, tunable white and dimming capabilities. Users can now experience the convenience of installing outdoor lighting once with the ability to change colors according to the holidays or personal preferences.

Consumers now have the ability to dim their smart lighting regardless of what type of wiring they have in their home without needing their mobile devices. Dimming via the LIGHTIFY app is always an option, but users now have increased convenience with first of its kind, low cost, easy-to-install, battery powered LIGHTIFY Switches that are wire free and unobtrusive. The LIGHTIFY Switch can program up to four or eight different lighting settings, depending on the version, and features intuitive handling. The LIGHTIFY Switch offers fast toggling between predefined settings via two or four buttons that react differently from a short tap versus a long press. After an easy, one-time set up via the LIGHTIFY app, settings become conveniently accessible without having to open the app or even be connected to WiFi and can help make your life easier. For instance, for lighting over a dining room table, scenes could be created for brighter cool white light to aid in concentrating over homework and dimmed warmer light for meal time, all accessed by a tap of the Switch.

Consumers can now automate nearly any electronic device in their home or business with the introduction of the cost effective LIGHTIFY Plug. Featuring a sleek look and small form factor unique to the market, the Plug enables users to group and control electronics via the LIGHTIFY app. For example, consumers can remotely activate window unit air conditioners shortly before arriving home to cool off your house without wasting energy having it on all day when you are not home. The Plug can also alleviate stress by allowing you to turn off those items you may have left on after leaving the house like a TV or radio.

Additional products in the LIGHTIFY portfolio include the first to market On/Off/Dim PAR38 bulbs, available on Amazon.com in early Spring, in addition to Tunable White A19 bulbs and indoor Flex RGBW available for purchase now at Amazon.com. The Tunable White and On/Off/Dim A19, BR30 and RT5/6 are also available at Lowe’s.
OSRAM SYLVANIA
OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Wilmington, Massachusetts. For more information, visit www.osram-americas.com or follow us on Facebook and Twitter.
Address: 200 Ballardvale St.
City: Wilmington
State: MA
Zip: 1887
Country: United States
Phone: (978) 570-3246
Fax: (978) 646-4901
Website: http://www.osram-americas.com
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OSRAM SYLVANIA
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