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New Exotic Veneer Options from Dura Supreme Cabinetry

Nominee
Dura Supreme Cabinetry has added several new exotic veneer options to their contemporary offerings in their frameless (full-access) product line, Bria.Walnut and Shale species have been added as an option for Dura Supreme’s “Metro” and “Moderne” Exotic Veneer door styles.Walnut has an attractive, flowing grain pattern with rich, brown coloring. Color can range from medium brown to dark chocolate with subtle green or purple undertones. Walnut will be available in a vertical grain in Toast, Hazelnut and Morel stained finishes.Shale is an engineered veneer with a straight, consistent, "combed" grain pattern. Color is a medium brown-gray with an attractive black grain. Shale is available with a Natural finish and is available in both horizontal and vertical grain.All in all Dura Supreme’s team of trend and style forecasters continue to keep their product offering on-trend and cutting-edge, providing homeowners with stylish, innovative, and quality products.Dura Supreme offers two door styles with Exotic Veneer options for transitional and contemporary designs with high visual impact. With the exception of Bamboo and Walnut, which are natural wood veneers, our Exotic Veneer program utilizes "engineered" wood veneers to achieve a desirable consistent color and graining. Natural veneers exhibit color and grain variations which are not always appreciated for contemporary design themes that require sleek consistent color. For this reason, engineered veneers have been developed to specifically address this need and desire for consistency. Additionally, engineered veneers are an environmentally friendly choice because they utilize sustainable wood species that are abundant and readily available.Many of our engineered veneers utilize European Poplar. With its overall light coloring and subtle grain pattern, it is ideally suited to create distinctive colors and patterns for engineered veneers.To create an engineered veneer, logs are processed as usual for veneers. A rotary lathe peels the log and then the sheet of veneer is clipped into shorter sections called "leaves". The leaves are then processed through a dyeing vat to create the various colors for the specific engineered veneer. Depending on the particular color and pattern being produced, the veneers are stacked with alternating colors and then glued together in a large block of wood. Once the veneers have been pressed into a large block, they can be re-sliced to create the desired grain pattern, texture and color.

For over 60 years, professional kitchen designers from coast to coast have looked to Dura Supreme for cabinetry that fulfills their customer’s desire for personalized design choices and outstanding quality of construction. For most homeowners, designing a new kitchen is a once-in-a-lifetime endeavor and it involves one of the most important areas of your home. We recognize the magnitude of that decision and we are honored to be entrusted with your kitchen project. Dura Supreme was founded in Minnesota by Donald Stotts in the 1950s with a vision of delivering outstanding value along with outstanding design choices in hand-crafted cabinetry. Perhaps it’s our Midwestern work ethic and our “Minnesota Nice” approach to customer satisfaction that has ensured the success of that vision as Dura Supreme quickly gained recognition throughout the region and across the country. Sixty years and ten facility expansions later, Dura Supreme now employs over 400 people at our 220,000 square foot manufacturing facility located west of Minneapolis. Company President, Keith Stotts (son of the original founder) continues to lead the company based on the guiding principles of quality and innovation that were established from the beginning. There have been a lot of changes over the years. Dura Supreme is heavily invested in state-of-the-art, computerized equipment, machinery and finishing systems to provide the perfect balance of precision, quality and value. And yet the true cabinetmaker’s craft has a home here as well – dovetail joinery, hand-turned posts, hand-applied finishes and unique, one-of-a-kind furniture pieces crafted by hand. For you, this means you have the creative freedom to create the kitchen of your dreams without breaking your budget. Dura Supreme is backed by a limited LIFETIME warranty – your assurance of exemplary quality and a solid investment. Learn more at: www.durasupreme.com

300 Dura Drive
Howard Lake MN 55349
United States
(320) 543-3872
http://www.durasupreme.com
Dura Supreme Cabinetry
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