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TrueFashion EasyAim

Nominee
To compete with online retail on attracting customers in the street, fashion retail stores are opening their facades with bigger & ‘see through’ shop windows to get the attention of the shopper. These shop windows are typically higher which is creating challenges for aiming the light inside the shop window. TrueFashion EasyAim is a tailored lighting solution for high shop windows that can be aimed with the remote app on the decorator’s smartphone. It offers a safe solution preventing to work at dangerous heights and gives the decorators a customer’s overview on their work while aiming the light. Retailers will experience ease of use, increase of decoration speed to save costs and reduce the interruptions, creating the highest quality shop window lighting to attract the customers in the street.

Pricing

Price cannot be disclosed in view of currently ongoing negotiations with customer(s). Motorization and app control will result in a price uplift compared to spots with similar optical (lighting) performance. The product fits on existing standard lighting tracks which ensures that installation costs are same as for other (DALI) spots. Many fashion retailers make changes to their shop window at least monthly, and only looking at time savings of wireless re-aiming of the spots should result in a payback time on the investment of 6-8 months.

Notes

- Offering highest quality of light with maximum spill light control- Very narrow beam of only 6 degrees, which offers beam intensity of 75000 cd (Maximum Beam Intensity). This ensures that even in daylight conditions and with ceilings higher than 4.5 m, accent lights are still noticed and effective- Spots have integrated motor and motor-driver that allows for accurate aiming without touching the luminaire- Phone app offers an intuitive user interface that communicates wirelessly with luminaire- User identification is done with state-of-the-art IT security, ensuring safe and reliable operation - Affordable pricing

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2021 sales of EUR 6.9 billion, we have approximately 37,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We achieved carbon neutrality in 2020, have been in the Dow Jones Sustainability World Index since our IPO for five consecutive years and were named Industry Leader in 2017, 2018 and 2019. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

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Bridgewater NJ 8807
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http://www.signify.com
Signify
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