Loxcreen Flooring Group
The Loxcreen Flooring Group is comprised of several distinguished brands that carry the broadest range of Floor Covering Accessories in the industry. Our core business is a traditional line of aluminum and vinyl extruded floor transitional moldings that aid in a spectrum of installation challenges with high quality, industry approved products. Through strategic partnerships and acquisitions over our 40 years in business, the Loxcreen Flooring Group has remained committed to providing our customers with innovative a  ...  
Address: 5720 Ambler Drive
City: Mississauga
State: ON
Zip: L4W 2B1
Country: Canada
Phone: 1 (800) 565-6653
Website: http://www.loxcreenflooring.com
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LOXCREEN’S VERSATILE UNDERLAYMENT SETS NEW STANDARD IN THE EVOLUTION OF UNCOUPLING MEMBRANES FOR TILE
Written by: Julia Vozza, Marketing Manager - Pro Distribution Channel
Article Economical and multi-functional are the new essential features the underlayment offers for professional installers, distributors and heating cable manufacturers everywhere.

The Loxcreen Flooring Group launched its new uncoupling membrane, PROVA FLEX-HEAT® at The International Surfaces Event this past January and the buzz on the show floor was as warm as the tile floors this new membrane will support for years to come. PROVA FLEX-HEAT® boasts the ultimate versatility in tile underlayment with heating cable capabilities and both were proven during live product demonstrations the company hosted at the show.

The two year research and development time for PROVA FLEX-HEAT® may have pushed the Loxcreen Flooring Group back in terms of launch date however the extra steps taken in ensuring this product could be successful has already paid off. Joe Comitale, President of Loxcreen Flooring Group shared his views on the R&D of this new membrane, “We knew we needed to take our time and do our due diligence on this particular product because the market segment we are entering now already has an established product presence in the terms of uncoupling membranes. We wanted ensure our product was unique and that we could provide additional value to our end users and our distribution network. We did not see value in a “me too” type product that mimicked the design and limited applications of the other membranes in the market.”

Distributors, installers and heating cable manufacturers all took notice to the additional benefits this new membrane has to offer as they crowded around the PROVA° demonstration pavilion in the Loxcreen booth at the show asking questions and providing feedback. Al Ross, sales manager of Carpet Cushions & Supplies stated, “I love the idea of having a versatile product like this that can accommodate different applications. It has simplified the installation process since you only have to use one type of mortar (modified) from start to finish. Uncoupling membranes for heating are blowing up right now and it is great to be able to offer an alternative product that adds value with more capabilities.”

The main features of PROVA FLEX-HEAT® have been published on Loxcreen’s website and literature and provide insight into what this membrane has to offer.

• Versatile heating cable capabilities: PROVA FLEX-HEAT® can accommodate multiple sizes of heating cables up to 5mm thick and the unique deep locking channel design allows for the thicker cables to lay flush in the membrane while minimizing the overall thickness of the tile assembly.

3” cable spacing: According to many heating cable manufacturers, 3” on center for cables is the most common spacing. PROVA FLEX-HEAT® suds are spaced at 1” each and when embedding cables every 3 studs, this provides the ideal 3” spacing cable manufacturers prefer.

Lightweight uncoupling with Shear Stress Control® technology: One-ply non woven fleece provides a control layer between the tile and the substrate to neutralize stress caused by lateral movement in the substrate. The design also offers superior point load distribution and is resistant to compression when being worked on.

True Vapor Management System: Unlike products that are currently on the market that claim to have vapor management but in fact the vapor has nowhere to go, PROVA FLEX-HEAT® has open channels on the underside of the membrane that allow moisture to dissipate relieving vapor pressure which makes it better suited for below-grade applications.

6MM thick membrane: The added thickness of the membrane means that it can also be used to raise your overall tile floor height to match up to higher floors like hardwood and achieve a level transition between the two surfaces; with or without heating cables.

One mortar type: Polymer Modified Thin Set mortar to be used for both the substrate to membrane and membrane to tile application which saves on time, material and money!

Waterproofing: The polypropylene material protects the substrate from moisture penetration and when installed correctly with PROVA JOINT® strip, creates a completely waterproof installation.

“We are overwhelmed by the enthusiasm our customers expressed for this product, we didn’t expect to have a packed booth during Surfaces but it seems that the entire PROVA® line of ceramic and stone installation products is getting a lot of attention these days. We are excited to see what the future brings,” Julia Vozza, Marketing Manager, Loxcreen Flooring Group.

Production is currently underway for PROVA FLEX-HEAT° which is expected to be available and sold through distribution in April 2016. Installers and contractors can visit the Loxcreen website to find their nearest distributor. Loxcreen will be exhibiting at two large shows this coming April; Coverings in booth #8043 and at the Home Hardware show where PROVA FLEX-HEAT® will be featured in the New Product Pavilion for Retail merchants to get their first look. Loxcreen’s sales teams will be ready at both shows to demonstrate the ultimate versatility in tile underlayment.

About the Loxcreen Flooring Group:
The Loxcreen Flooring Group is comprised of several distinguished brands that carry the broadest range of Floor Covering Accessories in the industry. Our core business is a traditional line of aluminum and vinyl extruded floor transitional moldings that aid in a spectrum of installation challenges with high quality, industry approved products. Through strategic partnerships and acquisitions over our 40 years in business, the Loxcreen Flooring Group has remained committed to providing our customers with innovative and expanded product lines which include complete waterproofing shower installation systems, underlayment, installation tools, and caulks and sealants that all compliment our growing line of trims for carpet, ceramic, laminate, vinyl, resilient and hardwood floors. http://www.loxcreenflooring.com/WhatsNew.aspx


Loxcreen Flooring Group's Products
PROVA FLEX-HEAT
2016-17 Nominee
The ultimate versatility in tile underlayment. PROVA FLEX-HEAT is the latest and most versatile underlayment for tile and stone. Featuring a ...
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