FloorNation™ started with the desire and commitment to produce LVT in the USA with the latest technology. We started with a vision to provide flooring that changes the perception of vinyl flooring.
We collaborated with top designers and colorists so that we can offer unique and exclusive designs that will stand out in any décor. Our designs are versatile that you would see in a trendy store in Williamsburg Brooklyn, or an elegant restaurant in Chicago or a quiet country home in the Adirondacks. Not only will our products perform in a residential application but are also durable enough to perform in a demanding healthcare facilities. High performance can be cool, hip and durable.
As a company we want to stand out and do things differently. We want to be agile and very selective with our products to ensure the best and latest designs and colors.
Having product made in the USA offers some significant selling points … we will now have the ability to deliver hundreds of thousands of square feet in less than three weeks. It will improve production and delivery timing as well as service for North American customers. “Ours will be one of the first LVT brands that is 100% made in the U.S.,” Raskin said. FloorNation will be offered in three exclusive lines, all bearing patriotic themes. Freedom (five SKUs) products are 2.5mm thick with a 12 mil wear layer in a 7.08 x 47.24 format. “Freedom will feature unique embossing not normally seen in a standard 2.5mm look,” Raskin said. Pride (eight SKUs) includes two collections that feature 3mm, 20 mil wear layer constructions in a 7.08 x 47.24 format, distinguished by varying textures. Glory (five SKUs) is a 4mm, 20 mil wear layer product, but in 9.25 x 59.25 planks. Raskin said FloorNation provides traditional looks that are reliable sellers and follow the latest color trends with variations of grays and multicolors with gray mixed tones. “It is about having product that works with the interior finishes so that the designer can pick up the color of the floor to work with the room.” The 18 SKUs will have only wood designs. Phase two of the program will include stone visuals. My goal was to come out with the least amount of SKUs and the most variation as far as style, design and colors.” Raskin said as he is shipping his domestic products, he thinks back to his late father who was one of the first executives to bring LVT to the market. “I wish he had the opportunity to be involved in this market the way it is today—he would be blown away.” www.floornationusa.com